Tag: Foreign Policy Design Group

Architecture & Design Publishing from Singapore: Some Hard Truths

I was invited to speak on the topic of local publishing at Allscript x Comman Man Coffee Roaster’s “50 Titles” event last weekend. Yanda of Do Not Design selected for this event 50 examples of contemporary local books and magazines. Below is my response, a presentation on some of the titles and what we can learn about designers expanding their role in Singapore’s publishing scene.

I recently moved back to Singapore from New York. One of the things my girlfriend noticed was how difficult it was to pack my collection of architecture and design books into shipping boxes. Anyone who buys them knows how this genre of books come in all shapes and sizes, and seldom fit neatly into a box. In a sense, design books tend to emphasise a quality of difference, and I hope to explore this element in my presentation on contemporary architecture and design publishing from Singapore.

A few years ago, I fully immersed into the subject of Singapore design when I was commissioned to retrace the history of graphic design in this country. This resulted in my book, Independence: The history of graphic design in Singapore since the 1960s, which chronicles the evolution of the profession over the last five decades.

As a journalism graduate, one thread that attracted me while researching for this book was the rise of independent publishing in Singapore. From the mid to late 2000s, designers were putting out a trickle of local books and magazines, including Underscore, Brckt, The Design Society Journal, and kult. The periodical Singapore Architect had also just undergone a revamp under Kelley Cheng of The Press Room. Incidentally, this issue (#287) is her last as there is a new team coming on.

Designers who traditionally came at the end to give form to a publication are now creating the content, either by themselves or commissioning writers. It isn’t entire new nor unique to Singapore, but there is certainly a new generation of local designers who are putting together niche books and magazines all by themselves instead of trying to convince big name publishers to do them. With designers expanding their roles, what differences have they brought to publishing in Singapore?

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A New Generation of Super Successful Singapore Brands All Have One Thing in Common

Brand guides have probably never appeared on a summer reading list, but after seeing Foreign Policy Design Group’s take on the genre, we’re telling everyone to move it to the top of their stack.

Brand Guide: Singapore Edition is the design studio’s 400-page dossier on the secrets to success of 17 contemporary brands from the Southeast Asian city-state. From boutique restauranteur and hotelier Unlisted Collection, to small independent bookstore BooksActually, this guide features a spectrum of Singapore lifestyle brands, including fashion, cultural, hospitality, retail, offices, and food and beverage.

Read the rest at AIGA’s Eye on Design

Swapping Designs and Cultures

WebLiving up to its studio name, Foreign Policy Design Group, is helping promote Singapore graphic design by holding an exhibition exchange with design studios from around the world.

The first edition of The Swap Show will see the Singapore studio play host to the works of four design studios from Barcelona. Foreign Policy’s creative director Yu Yah-Leng had stumbled upon the works of Hey Studio, Mucho, LoSiento and TwoPoints.Net online, and was impressed enough by their work to approach them to do an exhibition exchange on a visit to Barcelona last year.

“Most these studios are not super super well-known, but they have wonderful body of works. We thought it’d be a good idea to let people know about them and their works, and not just by looking at them online but seeing the real piece of work up close,” she said in an e-mail interview.

Attendees who pay $15 (on sale for $10 until 1 March) for this month-long exhibition held in the offices of Foreign Policy can expect to see a variety of posters, publications, brand identity, packaging and typographical works from these studios. Yah-Leng says the exhibition, which is part of The Design Society Festival 2013, is not only about celebrating good works, but also a way for Singaporeans to see how design can be culturally, geographically or ideologically influenced.

Besides exhibiting the works of overseas studios, Yah-Leng was also interested in promoting Singapore graphic design to the world. So as part of the exchange, the works of Foreign Policy as well as fellow Singapore design studios Roots, Bureau and Anonymous will travel to Barcelona to be exhibited in June.

Explaining this policy, she said, “We’d think it should benefit both sides and for both cities to see what the other graphic designers’ works are. It’s not just a one-to-one but many-to-many concept.”

The Swap Show is just one programme that reflects the studio’s belief in staying connected with the rest of the world. In the middle of this year, Foreign Policy will swap designers with a studio in Oslo, Norway as part of its Design Diplomacy programme. This is to expose their staff to working in a foreign environment for a period of time and also a chance for Foreign Policy to work with overseas designers.

Said Yah-Leng, “We’d like to think it’s always great to be exposed to things new and alien, that which will open our eyes more, push us to think more/ think deeper/think wider, inspire us and elevate us to high grounds in the cognitive factor.”