Tag: Singapore Design

A Surprising Side of Singapore Design

Surprising Shots of Singapore (1987)
A CIS advertisement from the September 1987 issue of the International Defense Review.

“Singapore design” today conjures up images of porcelain plates and nostalgia-inspired souvenirs, but few would think of guns, tanks and naval ships.

Over the decades, this UNESCO Creative City of Design has grown from a mere importer of military equipment to one designing and selling them as well. These include the Singapore Assault Rifle – 21st Century (SAR 21), the Bionix armoured fighting vehicles and the Endurance-class landing platform dock ships—all equipment Singaporean men, who have to serve a mandatory two-year military service, would be familiar with today.

As early as 1966, the newly independent nation-state began developing an armament industry with the establishment of the Chartered Industries of Singapore (CIS). Its first products were manufacturing 5.56 mm ammunition for the Colt AR-15, the then standard rifle for the Singapore Armed Forces, and minting Singapore coins. Over the decades, the defence company took on bigger equipment, eventually developing Singapore’s first locally designed artillery weapon, the Field Howitzer 88 (FH-88). The plan to develop the country’s very own 155 mm/39-calibre towed gun in 1988 was in response to the low reliability and high cost of servicing the SAF’s existing Israeli-designed and developed guns. By the nineties, the FH-88 became fully operational in the Singapore military, and the success helped CIS create the FH-2000 and Singapore Self-Propelled Howitzer 1 (SSPH 1) Primus.

Beat That. (1989)
An advertisement for the FH-88 from a 1989 issue of the International Defense Review.

By then, Singapore’s defence industry had also grown considerably with over 16 companies serving the military in areas such as aerospace, marine and even food. In an effort to rationalise the industry so as to cut waste and better coordinate activities, the Ministry of Defence drew up The Singapore Defence Industries Charter in 1987. This essentially pushed the industry towards commercialisation, which probably explains the genesis of these advertisements published in the monthly military magazine, International Defence Review. In 1989, the Singapore Technologies (ST) group was formed as the umbrella corporation for the many local defence companies including CIS.

Known today as ST Engineering, the country’s sole arms manufacturer was the only firm from Southeast Asian on the Stockholm International Peace Research Institute’s (SIPRI) list of the world’s top 100 defence manufacturers in 2012. According to the institute, the company owned by Temasek Holdings has sold equipment to Indonesia, Chad, Nigeria, the Philippines, the United Arab Emirates and Brazil. Although the multi-billon dollar company refuses to divulge details, it has trumpeted its 2008 success in supplying the designed-in-Singapore Bronco All Terrain Tracked Carrier (ATTC)¹ to the British army.

We Just Keep Growing (1986)
A CIS advertisement from the November 1986 issue of the International Defense Review.

While Singapore still imports most of its military equipment—the country accounted for 4 per cent of global weapons import and is the fifth-largest buyer in 2012 according to SIPRI—ST Engineering continues to develop equipment tailored to the needs of the country’s defence. Most recently, its marine arm designed and built the Littoral Mission Vessel, the country’s first locally-designed navy vessels. ST Engineering has also diversified beyond defence, bringing its design and engineering capabilities into other sectors of Singapore too. In 2014, its subsidiary Innosparks worked with local industrial design consultancy STUCK to create the Air+ Smart Mask. This was the world’s first protective mask with a microventilator and one of the few made for school children.

This transfer of design knowledge from a military to an everyday context is reminiscent of how American designers Charles and Ray Eames work for the military during the Second World War. By helping develop wooden medical splints and even a pilot seat, they gained the knowledge to apply to their later furniture designs, including the now iconic Lounge Chair Wood. One wonders what parallel examples are there in Singapore’s design history too?

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Note:

  1. There was a dispute that this was designed in Singapore by Swedish defence firm Hagglunds. More at Senang Diri.

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Empathy Doesn’t Mean “Cute,” the Design Ethos of Fellow, a New Singaporean Studio

Though the way Singaporean design studio Fellow describes itself on its website may beat around the bush a bit, the young practice is all about creating approachable work. In just the past year, founders Izyanti Asa’ari and Iffah Dahiyah have steadily built a reputation with projects like interactive exhibitions on lost Southeast Asian films, or a series of booklets showcasing the national library’s arts collection—just two examples of the bright, typographically sensitive designs that Fellow delivers to its mostly arts and cultural clients. Some have labeled Fellow’s designs “cute,” which Izyanti refutes outright. “I don’t wanna be cute!” She and Iffah prefer empathic.

Read the full story in AIGA’s Eye on Design

Designing a Photography Festival Campaign With Screen Shots

Featuring virtual desktop windows, stickies, folder icons and even an open iCal calendar, the campaign collateral for this year’s Singapore International Photography Festival resembles a series of Mac screen shots. Well, that’s because they are.

In response to the biennial’s theme The Archive, Singapore-based design consultancy H55 created this visual identity to challenge the traditional image of archives as “dusty boxes of physical materials” and make a statement on photography and its digital nature today.

“Photographs are circulated more than ever online. You may not even have a gallery space or a museum showcase, you can just circulate them on Facebook and Instagram or email your work to somebody,” explains the studio’s creative director Hanson Ho. “A lot of photographs are actually stored in desktop folders, not so much on shelves.”

Read the full story in AIGA’s Eye on Design