Tag: Singapore Design

Redesigning Traditions for Tomorrow

Even as traditional food businesses keep up with the times, they must keep their “soul” while showing empathy towards their customers, says Larry Peh.

Tong Heng’s colourful new packaging is inspired by the ingredients used to make its pastries and their different shapes — particularly its distinctive diamond-shaped egg tart. IMAGE: COURTESY OF &LARRY

When Tong Heng approached him to rebrand their over eight-decades-old business, Larry Peh knew it would be a fine balancing act. The Cantonese pastry shop in Chinatown is well-known amongst older Singaporeans for its diamond-shaped egg tarts. But its new generation owner, Ana Fong, also wanted to attract a younger audience so the business would continue thriving.

“The question for these brands is: ‘How do we change ourselves without alienating the older fans?’,” says Larry. “Yet, we also want younger audiences to look at them and say, ‘Sounds interesting. I want to try it out.’.”

➜ Read the full story on the President*s Design Award website

By Design: SINGAPORE

What is design? This is a question that frequently popped up when putting together this publication. Many of our interviewees expressed (pleasant) surprise to be featured in a “design” publication, while some designers were sceptical about including less than professional work. Underlying these reactions is an assumption that “design” is extra(ordinary) and can only be created by those trained in it. This has led to the popular view that there are chairs, and then there are “designer” chairs—a binary view we seek to reframe with By Design: SINGAPORE.

➜ Find out more about the official publication for the Singapore Design Week 2019

Design Frontiers

They are driving new design frontiers in their fields. Recognised in the President*s Design Award in 2018, 5 designers discuss challenges, renewal and how to stay relevant.

➜ Read the full story in Skyline 10