Urbanism and PAP’s election campaign

While trawling through the Picture Archives Singapore Database for some research on past elections, I came across these two comics that were part of the People’s Action Party (PAP) 1963 elections campaign.

PAP-Comic

This comic resembles a polling card and persuades voters to choose the PAP (marked with a ‘X’) by equating its logo with a modern city of schools, HDB flats, infrastructure and religious sites. As this elections was held just five days after Singapore merged with Malaysia, the city’s background appropriately depicts the Malaysian flag.

In contrast to the PAP, the comic also illustrates its opponents the Barisan Sosialis and the Singapore Alliance as communists and corrupt respectively. The Barisan’s logo becomes a two-headed snake and is accompanied with a graphic that shows them presenting Singapore to the communists. As for the Singapore Alliance, its boat logo has weak sails, while its candidates are depicted as rich people who give away money to hooligans.

PAP-Comic-2

This second comic promotes the progress Singapore has made under PAP’s rule since it came into power in 1959. Again, the image of the modern city is used, this time in the background, while the foreground shows how corruption, lies and the unpatriotic have been crushed or surrendered.

 

2006 PAP 0

Comparing these comics with how election posters evolved over the years, there is a shift towards ‘looking objective’ and ‘professional’. Nowadays, campaign materials make no reference to the opponents, and photographs are used instead, even if it’s a composed image like the this 2006 poster. Of course, another reason is because these technology (e.g. Photoshop, photography) are now more readily available than in the ’60s.

If there’s one thing that hasn’t changed in these posters is the use of the modern city as a backdrop in a PAP election visual —  a reflection of urbanism as a integral tool of this political party.

9 comments

  1. Terence Lee says:

    I find the first poster especially fascinating because if this was tried any time in the present, that political party might be sued for libel for sure. But since this poster was put up after Operation Cold Store, I guess the PAP felt empowered to brand the Barisan Sosialis whatever they want. But I wonder if the Singapore Alliance ever thought of suing the PAP. Of course, I’m not aware of how the political climate and libel laws were then (I suspect the latter is unchanged).

  2. j u s t i n . z says:

    Well, nowadays it’s not expressed graphically but in spoken words. I recall the 1997 GE where Workers’ Party’s Tang Liang Hong was called anti-Christian and a Chinese chauvinist. He in turned called the PAP candidates liars and eventually got sued for defamation. This is just part-and-parcel of politics, caricaturing your opponents… but at least they did it in style in the past!

  3. NST says:

    Interesting. I’m not sure I would interpret the first two graphics as religious sites though. That would have been political dynamite back then just as today. With recent controversies over mega-churches, we are sensitised today to interpret the crosses as representing christianity but that’s a plus sign on the building rather than the more typical latin cross.

  4. j u s t i n . z says:

    Hi NST, good point. But plus signs on buildings? Maybe it’s the artist’s way of leaving his/her signature on an illustration.

  5. j u s t i n . z says:

    Thanks! You can check out more regarding Singapore politics and their visual culture in the latest issue of The Design Society Journal, Issue 03: Design Boundaries.

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