Be Changed By Design

Tickets to design guru Tim Brown’s lecture this Wednesday are no longer available at SISTIC, but you can still find out about how the CEO and President of design consultancy IDEO initiates change by design through his TED talks or reading his book. Last week, the designer also blogged about this first-ever visit to Singapore.

If you’re a holding tickets to his lecture at the Esplanade Concert Hall, you might want to do some homework cause according to The New York Times Brown prizes questions more than answers:

In design, that’s everything, right? If you don’t ask the right questions, then you’re never going get to the right solution. I spent too much of my career feeling like I’d done a really good job answering the wrong question.

Here’s some help, check out his interview with Design Observer and his answers to five questions from Businessweek readers.

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