Name card




dsc_0145This is a personal name card I created including a book on the creation process. I was heavily inspired by vector graphics and I unwittingly created a “logo” for myself — the pen and pencil in a cup — after much experimentation.

The project made me realise how I was actually creating a visual identity for myself through interrogation, profiling and targeting and that inspired the narrative of the book. The A5-size book mimics a military field guide on “identity deconstruction”, a process I used to create my name card.

The final card was a 9 x 5 cm card printed on Zeta (Micro) paper while the process book’s cover was printed on Zeta (N/Linen) paper.

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