Have you eaten an apple without a sequence? Can you recognize one if it is upside down? How different would an apple taste without a crunch when you bite into it?

These are just some of the unusual questions raised in a new booklet about the apple, and how its ‘design’ shapes our experience of eating it.

Authors Clara Koh and Alvin Ho were curious about what eating an apple entailed besides its taste. Through observation, the duo who work under the studio name Atelier HOKO  found that the fruit’s less noticed features — or what they term “secondary” — are just as important too.

➜ Read the rest at art4d (Issue 210)