Tag: Digital Design

Illustrating a More ‘Singaporean’ Digital Identity

From a public housing block to an otter, familiar sights and scenes of Singapore help create a delightful user experience in the redesigned Singpass app.

Void decks are a common sight at public housing estates of Singapore where most Singaporeans live in. These ground-level spaces are typically open and empty, except for a few sets of public furniture, to allow for various activities like weddings, funerals or simple hangouts with fellow residents. Now, void decks can also be found in the Singpass app!

➜ Read the full story on GovTech’s National Digital Identity Medium account

Not Just for Logging In: Redesigning Singapore’s Digital Identity App

The new Singpass reframes the app’s role as Singapore’s trusted digital identity platform while allowing space for its future expansion.

Every Singaporean and resident holds an identity card as proof of one’s citizenship and identity. Now, they can also have a digital version on their smartphones by downloading the Singpass app.

While this Digital Identity Card (IC) was introduced in Singapore’s national digital identity app in May 2020, few of its then over 2.5 million users knew of its existence then. Singpass had also been associated with simply authenticating and logging into government services online. However, the service set up by the Singapore government in 2003 had always been conceived as a national digital identity platform.

With the rebranding of Singpass in early 2021 to mark its evolution of becoming Singapore’s trusted national digital identity, the designers at Government Technology Agency (GovTech) decided it was timely to redesign the app.

➜ Read the full story on GovTech’s National Digital Identity Medium account

Welcome To A Brand’s New World

Our everyday lives are increasingly intertwined with the digital. But are brands succeeding at welcoming customers to their virtual spaces? Some are forging enticing new pathways, writes regular columnist Justin Zhuang

Flame wars, social media envy and fake news are just some examples of how the online world can incite emotions – often by design. Interactions that encourage snap judgements and the ease of them going viral has resulted in highly emotive spaces that are often polarising too. The digital revolution has not only disrupted how we interact as individuals but also with brands. On the one hand, brands can have deeper and more meaningful conversations with their customers. But they also have to be on their toes. A single angry customer rant or a misstep by a brand can be amplified quickly and often disproportionately, if not dealt with correctly.

➜ Read the full column in CUBES #99 — Emotive Spaces