By Design: SINGAPORE

What is design? This is a question that frequently popped up when putting together this publication. Many of our interviewees expressed (pleasant) surprise to be featured in a “design” publication, while some designers were sceptical about including less than professional work. Underlying these reactions is an assumption that “design” is extra (ordinary) and can only be created by those trained in it. This has led to the popular view that there are chairs, and then there are “designer” chairs—a binary view we seek to reframe with By Design: SINGAPORE.

Our compilation of 10 stories challenges the belief that design is only a stylish product and a tool for innovation. While such points of views have propelled its meteoric rise with industrialisation, design is ultimately a creative act necessary for living. We all carry this out when trying to overcome challenges in the environment. As the American design writer, Ralph Caplan, once wrote: “[D]esign is a process for making things right, for shaping what people need.” This was from his 1982 book, By Design, whose name we borrowed the name for our publication.

Another inspiration is from where we come from: the city-state of Singapore. In a speech to design students in 2018, its Prime Minister Lee Hsien Loong explained that: “Singapore is a nation by design. Nothing we have today is natural, or happened by itself. Somebody thought about it, made it happen.” Designers in Singapore have no doubt contributed to this. We highlight some unexpected examples, including a prosthetic for a hornbill, several restored historic buildings and the effort to build high-tech “tropical” data centres. But we are also interested in how the rest of Singapore society has harnessed design as a process. For instance, local food hawkers have crafted new tools to prepare traditional delicacies for modern times, while its food technologists are inventing fresh ways of repackaging Singapore cuisine to the world.

In examining design as broadly as possible, By Design: Singapore shows how design is everywhere around us. It can be stylish. It can be innovative. But more than a consumer product or invention, design is an action each of us can take to make an impact on the world.

The publication was supported by the DesignSingapore Council and was first published for the Singapore Design Week 2019.

Concept: In Plain Words
Design: Modular Unit

The 10 stories:

  1. A City for Nature
  2. A Vernacular Sign Language by Vikas Kailankaje
  3. Huat Ah!
  4. The Future of a City’s Past by Stephanie Peh
  5. New Ways, Familiar Tastes by Sheere Ng
  6. We Make This City by Don Wong
  7. Science of the Secondary: Rubber Band by Atelier HOKO
  8. Cooling Down This Hot Island by Timothy Misir
  9. Housing Singapore’s Smart Nation
  10. Consider the Wok by Sheere Ng

Design Frontiers

They are driving new design frontiers in their fields. Recognised in the President*s Design Award in 2018, 5 designers discuss challenges, renewal and how to stay relevant.

➜ Read the full story in Skyline 10

When Design Met Technology

Two pioneer designers recall how they rode the digital wave in the eighties and nineties when Singapore took great strides to become an IT Nation   

From CD-ROM to CD Bomb

Ching San (centre) with his partner, Gim Lee (left) and their staff at Octogram’s offices in the 1990s.

Once a beaming object of tomorrow’s technological future, the CD-ROM is more likely to be found in a kopitiam today, hanging as a shiny prop to scare birds away. The rise and demise of this medium also reflects the story of Lim Ching San’s design consultancy.

In the mid-nineties, Octogram rode on the incoming Information Technology (IT) wave to become one of Singapore’s earliest multimedia publishing houses. Working with clients ranging from government agencies to the creators of the then popular local comic, Mr Kiasu, Ching San and his team integrated texts, images, videos and games into CD-ROMs to tell their stories on a computer. This was supposed to be the future of publishing, he says, pointing to a yellowed photocopy of a 1993 New York Times article titled “Books will give way to CD-ROM, say experts”. But as the story goes, CD-ROMs died in a matter of years when Singapore plugged itself into high-speed internet at the end of the millennium.

“The whole business bombed, and all my publishing business was gone!” recalls Ching San who ran Octogram for close to two decades until closing it in 2002 because of the CD-ROM flop and the dot-com bubble burst then. “When you talk about technology, you can be right at the peak, and the next moment you can fall.”

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