Category: Design

Graphics are for the less educated?

The New Paper (TNP), a tabloid paper, uses a lot more graphics in its stories than most of the other local papers. One reason I can think of is that graphics are seen as tools to present data in a simple manner and TNP’s target audience has traditionally been the blue-collared workers who are less comfortable with text either in quantity or quality. Besides, its focus on foreign soccer league news, means it has to offer more value than what it publishes from foreign news sources, thus presenting exciting moments of the games in graphic form has figured prominently in the paper.

But are graphics only meant for the simplification of data?

Not so, says Alberto Cairo, an infographic designer and author of Infografía 2.0. He argues that just as there are complex texts, some graphics need to be complex too. The book is in Spanish but according to a review by Infographic News, the key is in providing “layers” that allow a reader to get information at a glance but also delve deeper for the details.

This is an un-attributed infographic found in yesterday’s Straits Times about the Singapore Navy’s launch of its largest combat vessels the new stealth frigates, at 114.8m long.

stshipjan172009

Compare this with another infographic done by Juan Cholbi of a Spanish newspaper on the launch of an aircraft carrierportaaviones

To be fair, the ships are different in size and ST probably had space constraints. A graphic like the latter would have easily taken up half a page instead of the quarter page that ST gave. Still, if you get a chance to read the ST report, a lot of it focuses on rhetoric about how new frigates will improve maritime security (duh!). From a reader’s perspective, I think it would be more interesting to learn that this is the Navy’s largest combat frigate!

Juan Cholbi’s piece works as an example of having the main details like a sense of scale for the reader, at the left hand side, where the aircraft carrier’s size is compared to others and also the other details that might simply be more interesting for the military geek.

Negotiating ads through design

The New York Times (NYT) latest decision to sell display advertisements on its front-page raised a few eyebrows in the journalism world as it was seen by some as a commercial intrusion into the most sacred space of newspapers.

However, in Singapore, this has hardly been the case. In 2006, The Straits Times (ST) started selling the section cover pages (except its cover page) and it has always sold the kind of ads that the NYT so recently embraced.

And if one looks even further back in Singapore newspapers, cover pages filled with ads were the norm. Here are the cover pages of the former The Singapore Free Press and The Straits Times from 1932. singapore-free-press-19322st11932

Ads play a big part in determining newspaper design, especially in ST. In my time there, the news pages always came to the designers with the ads already fixed on the page. The job of the designer was to place the news in reaction to the constraints.

Since advertisements are sold at fixed sizes and rates, the space for design is usually just a inverted L-shape that limits the possibilities of experimentation as compared to a full blank page. In fact, how often do you see a news page on ST without ads?

Not only do ads constrain the amount of space for news design, the scope for design is limited too as it has to keep itself plain and simple in relation to ads that are usually fanciful.

And this is why I think pages on ST turn out looking very predictable as compared to newspaper designs that I love like Financial Times that have much less ads to contend with.