Category: Design

Post-event thoughts

In a week, I’ve attended the Singapore Design Festival, Singapore Writers Festival (poorly designed site) and the 10th anniversary of The Substation’s Movings Images program (it’s still on!) and I would like to make these observations.

Concept is king
…but that is one thing that is an exception rather than the norm in the much of the work I have come across. Especially when it comes to design, I think many people still have that idea that it is mainly an aesthetic tool rather than a problem-solver. I think Mr Fong of 
Ethos Books, a local independent book publisher, put it very simply when he narrowed it down to two things when considering design or anything in general, what is it you wanted to say and to whom. With

Passion drives you and inspires others
This was most evident in the seminars I attended as part of the Singapore Writers Festival. I came away most from Mr Fong and Mr Raman Krishnan, a independent book publisher in Malaysia. These two speakers knew why they were in the business and were more than willing to share their thoughts on issues, unlike some of the other speakers who most of the time gave really general answers. It definitely helped that both were championing local works and Mr Raman Krishnan also spoke about how Singaporeans and Malaysians knew little about each other’s talents despite the commonality in culture. They definitely inspired me because they were not just in things for the money.

Get back to basics
Especially when it comes to design, put aside all the frills and then the question to answer is, have you got your basics right? There was this pair of chopsticks in the “Iamacreativeperson” exhibition (which was a rip-off as compared to Utterubbish) that was elevated on one side so that the ends do not touch the table for hygiene purposes. However, that would mean the user has to consciously place it on the elevated side for it to be effective. I thought that really defeated the purpose of the design by simply not solving the problem and instead added a layer of complexity.

Singapore culture: always anti-government?
This one came about after watching 
Hosaywood.com’s Zo Gang (Hokkien for Do Work) and Zo Hee (Hokkien for Do Film) and I was wondering to myself if the portrayal of Singapore culture in films was increasingly being monopolised by a group of select film-makers, often English-educated Chinese, who focused on topics like lampooning the government, championing Hokkien and Singlish, and focusing on the underbelly of Singapore. What about the rest of our culture, for instance our other races, our history, our politics… I think institutional checks like The Films Act are in a way limiting the diversity of films produced here. Ironically, in order to comment on politics, films have to portray it in a less “serious” form to engage the audience and escape getting in trouble with the government. This dumbs down the political engagement of the audience and also defeats the government’s call to take politics seriously.

Giants of Asian Design

kohei

It was truly a great privilege to be able to hear a giant in design, Prof Kohei Sugiura, speak about his design works today as part of “The Way of Asian Design” seminar. He truly puts a lot of thought into his concepts and why he is doing things and it shows in his works. I think most importantly, I learnt that to be able to engage such a huge array of culture and knowledge to produce great works, one has to be constantly enriching oneself by reading up and exploring.

Gosh, my head is still hurting from the mind-blowing experience… I’ll muse about it again.

dsc_0009
(Left to right) Kirti Trivedi, Ahn Sang-Soo, Lu Jingren and Kohei Sugiura

The rewards of the long tail

longtailThis semester I had to take a module in media management and one of the biggest things affecting it today is without a doubt the digital age. Unfortunately, I think the class failed terribly to address this development and in the midst of studying for the exam, I found a Economist.com podcast interview with Chris Anderson, editor-in-chief of Wired magazine, the best half-an-hour lesson on the future developments of the media market.

In essence, the changes in the media market can be explained by the long tail (see left), a demand curve for products. Mainstream media’s revenue currently mainly comes from a select group of products or hits such as the music industry earning most of their revenue from a pop star like Britney. In the new media landscape however, as costs and barrier in producing and distributing media decrease, the market can sustain a greater variety in products and creates niche markets such as indie music. Thus, in order to maximise revenue, media companies should go for volume instead of specialisation, offering greater variety to its consumers and thus earn the new media revenue too.

On another note, here are a list of great events coming up (the rewards of a long tail economy?) that I plan to attend for my own reference and so that people can find out about them too. Most of them are related to design and architecture because theSingapore Design Festival 2007 (coincidentally, similar colour scheme with this site!) and ArchiFest 2007 is happening these couple of weeks.

  • Signature Singapore… Old Forms, New Options | 6 Dec, 10am – 8pm |
    This one-day conference shall discuss and explore the notion of “Signature Singapore”. What makes Singapore unique from other world cities? What is Singapore’s signature urbanscape? How best could planners and the development industry contribute to strengthening Signature Singapore?
    <http://www.archifest.sg/web/fringeevents.html>
  • Singapore 1:1 Island | 17th Nov – 31st Mar | URA Centre
    A look at architecture in Singapore from 1965 onwards to tracks its economic and social progress.
    <http://www.ura.gov.sg/spore1_1/>
  • Screening of “Opera Jawa” by Garin Nugroho | 4th Dec, 730pm | National Museum
    As part of the Singapore International Film Festival Fundraiser, which has no main sponsor for the upcoming festival, this particular screening is a musical film inspired by the “The Abduction of Sita”, a classic found in the Ramayana. [Error corrected]
  • The Way of Asian Design | 30th Nov, Fri, 930am – 530pm | NTU ADM
    A 1-day Panel and Seminar on design from the Asian perspective
    Find out more >
  • Have you ever smell the rain | 20th – 30th Nov | Forth Art Gallery
    A 3rd solo painting exhibition by Tay Bee Aye. In this series of works Tay examines the notion of happiness and belief, questioning whether our senses are being corrupted, on how information are being process and use as a gauge to measure our happiness.
    <http://www.forth.sg/exhibition.htm>