Designing a Photography Festival Campaign With Screen Shots

Featuring virtual desktop windows, stickies, folder icons and even an open iCal calendar, the campaign collateral for this year’s Singapore International Photography Festival resembles a series of Mac screen shots. Well, that’s because they are.

In response to the biennial’s theme The Archive, Singapore-based design consultancy H55 created this visual identity to challenge the traditional image of archives as “dusty boxes of physical materials” and make a statement on photography and its digital nature today.

“Photographs are circulated more than ever online. You may not even have a gallery space or a museum showcase, you can just circulate them on Facebook and Instagram or email your work to somebody,” explains the studio’s creative director Hanson Ho. “A lot of photographs are actually stored in desktop folders, not so much on shelves.”

Read the full story in AIGA’s Eye on Design

A Singaporean Architect Wants to Reclaim Land From the Sky

Many Singaporeans were up in arms when their government announced plans to house a population of 6.9 million by 2030.

Architect Tan Cheng Siong was one of them.

But unlike his countrymen, Tan was also frustrated at how city planners were planning to accommodate the population increase – by reclaiming even more land from the sea. In just under five decades, Singapore had expanded by over a fifth from its original 587 square kilometres through land reclamation. It is a tried-and-tested plan that will generate land zoned into plots for singular uses like residential or commerce. However, Tan, who is also trained in urban planning, concludes that “this method of planning is wrong.”

Instead, he has a better solution: Reclaim land from the skies.

Read the rest in Rice magazine

State Meddling, Government Funding, Drawing + Passion–Singapore’s New Illustration Scene

Illustration Arts Fest posters featured the works of André Wee and Caleb “bucketcaleb” Tan.
Credit: Illustration Arts Fest

What started ten years ago as drawing sessions for a group of illustrators in Singapore has grown into the inaugural Illustration Arts Fest (IAF), marking a milestone for Singapore’s illustration scene.

The event is overseen by festival director Michael Ng (better known as Mindflyer), and takes place over two weekends that bring together local illustrators and comics creators for workshops, talks, and a marketplace. According to Ng, it’s the “ultimate climax” for a loose network of illustrators that he co-founded with Lee Wai Leng (Fleecircus), and Andrew Tan (Drewscape), the Organisation of Illustrators Council (OIC).

“Who are the illustrators? Nobody knew a few years back,” says Ng. “Clients and friends are finally realizing we have interesting illustrators at home, and that you don’t have to go to Japan or America or England to see something different.”

Read the full story in AIGA’s Eye on Design