What has proximity to the public holidays and the Central Business District got to do with a blood donation drive? Turns out they impact how many people show up for blood donation drives.
This insight was one of several the Singapore Red Cross learned thanks to DataKind Singapore (DataKind SG). Since 2014, this voluntary group of data scientists, developers and designers have been using data to help the social service sector in Singapore get better at doing good.
The Red Cross was just one beneficiary of the group’s recent “DataDive” in April. Over 70 volunteers spent their weekend huddled in an office crunching data to help the Singapore Children’s Society learn about how professionals and the public perceive child abuse, and also supported O’Joy Care Services in measuring the performance of its mental health programme for seniors.
“Non-profits are often struggling with operational issues. They don’t really have time to step back and see what’s happening,” says Raymond Chan, who leads the Singapore chapter of this global organisation headquartered in New York. “We will try to help them see the bigger picture using data.”