Graphic Designers + Poets Collaborate on Love Letters Written by a Building in Singapore

What would a building have to say on the subject of love? For five years, this unusual question has brought together poets and graphic designers to give a voice to The Substation, an independent arts center housed inside an old power station in Singapore. Each month“The Substation Love Letters Project” has issued a free postcard featuring the commissioned poem and accompanying graphic interpretations, to talk about what love means—from the point of view of the Substation itself.

This idea was dreamt up in 2010 by then newly appointed artistic director, Noor Effendy Ibrahim, as an affordable means for the center to address the public. Instead of producing a marketing flyer, The Substation’s team (namely Annabelle Aw, and later, Chris Ong) worked with local poet Cyril Wong to curate a thematic series of love letters. Each year, the center seeks out 12 Singaporean poets to muse on love in a variety of languages, and then invites a graphic designer to visually interpret them.

Read the full story in AIGA’s Eye on Design

Leave a Reply

Your email address will not be published. Required fields are marked *