Select, copy and paste—a few taps on the smartphone is all it takes to make a duplicate today. Digital technology has made copying effortless and available to all. Lovely opinion! Copy a quote. Beautiful illustration! Save a copy. Awesome tune and film… make copies for sharing? Despite protests from the creative industries—from publishing to music, film to fashion—that rampant copying would destroy creativity, this prediction has not come to pass. Instead, one could argue that preventing copying has encouraged creators to milk existing works over creating new innovations.