Singapore graphic design studio, ACRE, plough the fields of craft and design to keep their creative passions burning.
They came together to create a platform for creatives as a fun project, but the duo enjoyed working together so much that they started their own creative company as well.
Co-founders of ACRE, Zheng Tian Yu (better known as TY Zheng) and Jason Song, were friends in church when they created Hello Playground in 2010, an online website to showcase the work of talents in the creative scene. While the venture did not take off, the relationship between Jason and TY did. The former was jaded from his time spent as a copywriter in advertising agencies, and was planning to leave the industry to open a café until he met TY and proposed they open a design studio together instead.
“I felt this was the right thing to do as it resurrected my desire to do creative things,” says Jason. “I like his work and I saw the potential for a really talented art director to become his own creative director.”
The decision came less easily for TY, who was then in his fourth year working for local independent branding studio Foreign Policy Design Group. “If he didn’t ask me, I would probably still be there. It took me a long time to consider,” says TY. “He put up a very attractive offer, we clicked, and it was quite simple in that sense.”
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Only a year old, studioKALEIDO is challenging the boundaries of Singapore’s creative scene through its works and projects.
Writer Amanda Lee Koe is ever ready for conversation, and enthusiastic to talk about her studio’s work. However, graphic designer Winnie Wu (formerly known as Winnie Goh) is more reticent, preferring to let her work speak for itself instead.
Together, they form studioKALEIDO, a Singapore communications studio that like their union of opposites, has been bringing together the city’s different communities through a variety of projects. From breaking cultural boundaries to fostering collaboration amongst creative disciplines, and even connecting the young and old — the studio has done it all in only its first year of operations.
➜ Read the rest at art4d (Issue 208)
After working for close to a decade in various studios, Jonathan Yuen started Roots, his own space in an increasingly noisy world of design.
His childhood ambitions were in this order: artist, scientist and businessman. But little did Jonathan Yuen expect to be working as all three when he became a graphic designer.
Like many in this profession, Yuen loved drawing as a child, but it was after encountering computers in the high school of his Malaysian hometown in Penang that he got hooked on to computer-aided design, and dreamt of a day when he could create animations and special effects for Hollywood movies.
This dream changed when he learnt his family could not afford to send him overseas to study. Computer animation was new in the ‘90s, and not taught in Malaysia then. Instead, Yuen took up graphic design in Kuala Lumpur’s then Limkokwing Institute of Creative Technology, which was close to his interest as it offered a specialisation in multimedia design, and more importantly, home.
➜ Read the rest at art4d.asia