Tag: Consumerism

The 24-Hour Kopitiam: More Than Just Food

Below is a cultural report of the 24-hour Kopitiam in Plaza by the Park. It is posted here for an assignment as part of COM412: Journalism Reimagined.

In between the fringes of Singapore’s shopping belt and its civic district is this 24-hour food court, Kopitiam, that is part of a chain of similar stores island-wide that houses the “True Singapore Taste”. Indeed, traditionally, kopitiams are a general reference for the many independent-run shops locally that served food and coffee, but this store in Plaza by The Park, is an outlet of a corporation set up in 1988. On the evening of 14th of February 2009 I made the following observations at three different locations between 930pm to midnight.

kopitiam

While there is a wide array of food choices, 17 different stores, they are all run under one corporation. Regardless of the stores, all staff wore a uniform — a blue cap, white top with pink mandarin collar and a blue apron with the “Kopitiam” logo. This uniformity extended to the cleaners, hired from another company, who were decked out in yellow polos with a blue collar and some wore a blue cap. Such uniformity suggests a system was being implemented in this space.

A system of efficiency
As you can see in my map, efficiency was clearly in order in this Kopitiam. Distinct walkways for consumers sat next to lined up stores and were marked with different floor tiles from the sitting area. In order to maximise space usage, rectangle tables for two were placed right next to the glass panels that bordered the Kopitiam and tables for four were arranged orderly in areas A and B. Only in a small area of B did I find round wooden tables that were more common in kopitiams but were less efficient because less people could be packed into the same space.

All stores used a common cutlery pool — green trays and off-white bowls, spoons and chopsticks. Only the Minced Meat Noodle and Dessert stalls used different sets, the former had bigger black bowls and the latter blue bowls. Such uniformity justifies and aids a centralised cleaning service, and this is unlike traditional kopitiams where each stall usually cleaned their own dishes.

Efficiency pervaded right down to the cleaners who patrolled the place with a trolley that had separate compartments for food waste, dishes, cutlery and trays. At 11pm, the cleaners and many of the stalls had a change in staff, possibly marking the start of a new shift too.

Reclaiming the kopitiam
While Kopitiam tries to create an efficient dining experience like McDonalds — self-service, food is served quickly on trays that one can easily handle and cleaners constantly patrol the area to ensure that customer turnover was quick — the stall owners and customers defy this system in various ways.

Stalls like the Zi Char, Hokkien Mee and Handmade Noodle often got their customers to come back for their food instead of lining up as planned. The food they served probably needed some time to prepare, and when it was ready, customers were summoned back with the distinct sound of a bell.

While customers are free to sit anywhere, community enclaves were identified. Tables of Indians gathered around Jaggi’s North Indian Cuisine while men, mostly Africans, sat at section C so they could watch the soccer game projected on a screen over bottles of beer. Even the cleaners claimed the corner next to Bao Luo Wan Xiang to take short breaks.

Couples usually took up seats of four instead of two, putting their bags on the other two seats. When groups bigger than four came in, they rearranged the furniture to accommodate their numbers. Food here was usually served just for one, but a family of five foreigners created their own feast by buying from different stores and sharing them.

Some customers, like me, bought only a drink and sat down with their newspapers and books for hours. Two uncles sat through the whole time I was there, finishing over 6 bottles of Heineken beer — a common sight in kopitiams.

Rebel of consumption — ‘Dessert man’
After 11pm, the place was visibly less crowded and instead of customers, vagabonds started appearing. A few of them bought only a drink and were eventually slumped over the tables at the ‘sleeping corner’ near the North Indian cuisine. One example was ‘Dessert man’ whom I sat right next to for 1.5 hours. The middle-aged man armed with two big plastic bags bought a bowl of noodles and ordered a cup of tea. He had also asked for an extra empty cup.

After his meal, instead of ordering desert from the stall, he took out his own. The man had brought his own bottles of juices and biscuits and was very particular about the way he ate. He began with a bottle of Bickford’s Blackcurrant juice that he poured into the cup he had meticulously cleaned before with his own kitchen towels and started eating Munchy’s biscuits, making sure his hands never touched the biscuits as he ate them one after another from the packet. Next, he opened a bottle of Gerber Apple Juice, but not before cleaning the cup with water and tissue again. For the next half an hour, he finished nine packets of Cowhead biscuits, eating only the filling and spitting out the biscuit into a waste plastic bag he had created. By the time I left at midnight, he was done with his desert and was engrossed in reading his copy of Lianhe Wanbao, not looking like he was planning to go anywhere else.

Despite being a private space of food consumption, many of the customers at Kopitiam used it more than that, often as a gathering point for a community, a private space for people to read and even a home for the vagabonds.

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If you’re interested, read a similar, but more imaginative study I did of Yangtze Cineplex here.

The brands have taken over our children’s world

As a kid, I grew up playing LEGO, specialising in the construction of spaceships. I would spend the entire Christmas night, following the instructions provided, constructing my ride out to the universe and beyond. It was only a little later, that I dared to construct things outside the book, breaking apart some of my spaceships to let my imagination run wild. For many, that is the whole point of LEGO, giving children the basic building blocks and letting them construct their own world.

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Two robots I built myself many years ago

The world of LEGO today however has been taken over by big brand names — tie-ups with Star Wars, Harry Potter, Batman, the worlds that children are introduced to today are increasingly dictated as merchandise. LEGO has become just another pre-determined apparel, part of the marketing campaign of a brand to familiar children with them in the hopes of establishing a long-lasting relationship.

Not only do brands shape LEGO products, the physical shape of the brick has to bend to the will of the brands too. Since LEGO has to fashion itself to shape the brand’s products, what one sees increasingly is one-off parts that cannot really be used to build anything else. The bricks are no longer basic blocks that can be used to anything else but what it was sold as. In a sense, this limits the building vocabulary of the child and playing LEGO might simply become an exercise in the construction of the brand’s world and nothing else. Thus, when a child builds spaceships, it’ll be Star Wars ships; if it’s racing cars, it’ll probably be one you see in F1 races.

The fusion of toys with brands is nothing new and to survive in the toy industry, this may be the most viable way forward. Plus, it is not as if every new LEGO line-up is branded, but the introduction of it and increasing frequency is something to pay attention to. Moreover, the imagination of children, and even adults, is not something to be so easily stumped by what a brand dictates. And it is not as if old school LEGO did not have limited vocabulary, look at how long it took me to break out of following instructions!

In this trend, what is worrying is not just the limitation of building vocabulary but also how it is monopolised by a brand — quite in your face too. Take a walk down the aisle of the children section nowadays, you’ll see the reflection of the adult world we live in.

What a distracted state of surveillance

PIX: Thomas Ogilvie
This was taken in a store in London, but the Singapore stores had similar ones. PIX: Thomas Ogilvie

The state of surveillance as we have been constantly reassured is set up to protect citizens from rogue elements like terrorists and ordinary folks like us have nothing to fear. Yet the state of these security cameras in a similar Louis Vuitton shop display a few weeks ago in Singapore seems to suggests otherwise.

Instead of deflecting attention, the security cameras were shiny, calling attention to its presence and even hinting to its desirability with a sleek form. More importantly, all of them were distracted, fixated on the direction of the LV product, as if it was the only thing worth looking out for. Could it be that the surveillance state was only looking out for those who could afford it?

Just outside these displays, throngs of consumers were deep in the trance of the consumption ritual, and one saw a reflection of the state of things in this shopping space. The consumers, like mono-eyed cameras, were fixated on this high-end product, unable to see anything more than that. It seems if you were without an LV item, you were condemned to looking but never to be looked at.