After watching “Helvetica”, a documentary film about a font, I was inspired to come out with a DVD cover with it and this was a design I came up with. The concept was inspired by Rene Magritte’s, The Treachery of Images:

In my design, it reads “a copy of Helvetica”, and read literally it just means a copy of the film Helvetica, but the text is actually set in Arial, which was historically created as a cheap copy of Helvetica. So the text acquires a secondary meaning. In order to make the design a little more blatant, the back cover of the DVD had a link that educated people on spotting the real Helvetica: