Tag: Singapore Design

Design50: Redesigning Singapore’s Souvenirs (2010s)

This smiley Merlion is one of three designs that STUCK came up with, including a cheeky air-kissing version and a sad-faced one.
This smiley Merlion is one of three designs that STUCK came up with, including a cheeky air-kissing version and a sad-faced one.

It’s a national icon that’s over 50 years old, yet few have seen this side of Singapore’s tourism mascot – a Merlion that looks straight at you.

This mythical creature’s side profile is typically the face of souvenirs from Singapore, but designer Donn Koh found this “stern and so stone-cold” that he gave the half-lion and half-fish a friendly makeover.

Imagine a child’s drawing of a fish with a lion mane. Add on lines for a smiley face, dots for pimples and eyes, and you have the smiley “Merlion Chouchou”. This is just one of three designs, including a cheeky and a sad-faced version, of a cute pillow-like Merlion plushie designed by Koh of industrial design consultancy STUCK.

“This is the first Merlion that looks at you. I think that gives it a bit of a friendly connection,” explains Koh who was also assisted by designer Ng Xin Nie. “It has that combination of innocence, a bit of silly and suddenly its approachable. In some ways, it also feels a bit Hello Kitty-ish because it’s got an unassuming face.”

The Merlion Chouchou is just one of 50 “Souvenirs From Singapore” STUCK designed in celebration of the nation’s golden jubilee. They had been approached by local design label Supermama to produce souvenirs based on the 50 national icons selected by the SG50 campaign.

➜ Read the rest in SG50 Pulse

Design50: Designing the Nation’s Stories (2000s)

IPOS 2005/06 Annual Report designed by Epigram and illustrated by Mindflyer.
IPOS 2005/06 Annual Report designed by Epigram and illustrated by Mindflyer.

Bars, charts, numbers, and a passport-size portrait of the chairman—annual reports are typically boring documents to read.

But in their staid state, Edmund Wee saw an opportunity. In 1991, he started creative agency Epigram to redesign these reports that all publicly listed companies and government agencies put out every year. Starting out from a spare bedroom with just a desktop computer, Wee turned annual reports into coffee table books, a novel and even a video games instruction manual, revolutionising their design in Singapore over the next two decades.

“You are legally required to do an annual report, but there is no rule that says an annual report must be A4 (in size),” says Wee.

These financial documents were then largely prepared in-house using word processors. For Wee, the one thing missing was a story to attract readers. His promise to potential clients was to create an annual report that was readable and would successfully market the company to shareholders and clients.

➜ Read the rest in SG50 Pulse

Design50: The Humble Kopitiam Stool (1990s)

The Unica Plastic Stool | Pix: SINGAPLASTICS
The Unica Plastic Stool | Pix: SINGAPLASTICS

Most Singaporeans have sat on one before. Plastic stools support the bums of kopitiam goers around the city as they tuck into their wanton mee, nasi lemak or prata.

They come in all shades and shapes like the customers they serve, and one in particular is the design of Mr Chew Moh-Jin, a Singaporean industrial designer who unexpectedly created what is now an icon of Singapore’s food culture.

Picture a 30-centimetres wide circle bounded tightly by a square. Extend a third of the square to a height of 44-centimetres to create a leg. Repeat for the remaining three corners and you have an outline of the stool Mr Chew designed—a modern solution for a decades-old Singapore plastics manufacturer.

➜ Read the rest in SG50 Pulse