Two years into running his graphic design studio Liba, Aaron Wong hit rock bottom. “Business was so bad to the point that I started to doubt whether my beliefs made any sense,” he says. “I was looking at a project and wondering, does the aesthetic not fit? Is my way of working not valuable to clients? Or, is it that I’m just not good enough?”
It didn’t help that Wong was working solo for the first time and felt uncertain about practising in Singapore after returning from a two-week summer school in Europe. During the revelatory ISIA Urbino / Werkplaats Typografie course he’d seen a “different synergy” that he felt would be compromised back home. Liba’s financial struggle seemed only to confirm this: Wong’s dogged pursuit of process and having a point of view—key takeaways from his stopover in Europe—were not working out in what he saw as Singapore’s trends-driven, solutions-based market.