Like how MUJI is associated with Japanese design and Goods of Desire sells products from Hong Kong, Edwin Low hopes his new label will one day be synonymous with Singaporean design. Democratic Society, named after a phrase in Singapore’s national pledge, was launched in March this year as the 34-year-old designer and owner of design shop S U P E R M A M A could not find a design brand that represents his city. “In recent years, we’ve seen more and more artists/designers creating items that are contextually related to our culture, I thought it’ll be nice to start having our own label as a collective,” says Low, whose two-year-old design shop in Singapore is known for selling highly crafted Japanese products.

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