Tag: AIGA

A New Generation of Super Successful Singapore Brands All Have One Thing in Common

Brand guides have probably never appeared on a summer reading list, but after seeing Foreign Policy Design Group’s take on the genre, we’re telling everyone to move it to the top of their stack.

Brand Guide: Singapore Edition is the design studio’s 400-page dossier on the secrets to success of 17 contemporary brands from the Southeast Asian city-state. From boutique restauranteur and hotelier Unlisted Collection, to small independent bookstore BooksActually, this guide features a spectrum of Singapore lifestyle brands, including fashion, cultural, hospitality, retail, offices, and food and beverage.

➜ Read the rest at AIGA’s Eye on Design

You Can Touch Me: Visiting the Herb Lubalin Study Center of Design and Typography

A mock-up of an advertisement Lubalin designed for U&lc magazine

It’s a dream playground for lovers of graphic design: rare periodicals like Massimo Vignelli’s brand manual for the New York City subway, drawers of catalogues and brochures that Lou Dorfsman art directed for CBS, and close to everything—from logo sketches to magazines like U&lc—that Herb Lubalin designed in his lifetime.

What’s even better than seeing these design classics in real life? At the Herb Lubalin Study Center of Design and Typography, you get to touch them all. Located at the basement of The Cooper Union’s newest shiny stainless steel complex is this archive of some of the most significant pieces of mid-century graphic design from the United States and Europe.

➜ Read the rest at AIGA’s Eye on Design

A Generations-old Bookbinder Gets a Modern Makeover

A bookbinder—a craftsman who hand-folds, hand-sews, and hand-cuts books—is a dream client for many graphic designers. It’s no wonder creative agency &Larry were excited to work on the rebranding for Bynd Artisan, a new atelier set up by stationery and leather craft goods manufacturer Grandluxe to promote the craft of bookbinding in Singapore.

Despite the client’s wealth of heritage and tradition (they go back three generations), &Larry was careful not to historicize the subject for the contemporary audience. Instead, creative director Larry Peh and his team went the modern and elegant aesthetic, a signature style of &Larry that has won the decade-old studio much acclaim, including most recently, Singapore’s President’s Design Award Designer of the Year in 2014.

➜ Read the rest at AIGA’s Eye on Design