Tag: Singapore Design

Out At Sea

Stepping into Nanyang Academy of Fine Arts’ Gallery 1 to see this year’s design graduation show is quite a sight. The entire gallery is filled with white cubes that are tables to hold the students’ projects. As one begins to move from cube to cube, exploring the Be A Good Creative exhibition feels like a voyage to see the countless islands that make up this year’s Design and Media graduates.

This fluidity, and even slightly chaotic, navigation opens up many journeys to a diverse range of works ranging from illustrations, art, graphic design, photobooks and everything else-in-between. The only order is that each project stands on equal ground, given a platform that favours no one. This is after all a graduation show, which is more about recognising everyone’s efforts to reach the end rather than a rigorous examination of each path taken.

Still, one wonders if more effort could have been done in preparing the works for public presentation. How good is a creative who has a catalogue riddled with spelling errors beginning with its introduction? Moreover, feeble write-ups and simply putting out entire theses makes one question if this graduating class has learnt to communicate — a “core element of design” that it says it wants to keep “close to our heart”. The few projects that left an impression on me include Do You See What I See, Universal Colourblind System and Project M.

As I ended my voyage, I realised very few of the works connected with the world I lived in. None of them could make me stay long on the islands. I very much preferred to be out at sea.

NAFA Graduation Show — Be A Good Creative

beagoodcreative

Every year, Nanyang Academy of Fine Arts stages a Design and Media Degree Show to showcase creative and energetic works created by graduates from the BA (Hons) Graphic Communication and Multimedia courses.

The theme for this year is Be a Good Creative – We may not be perfect, but we will absolutely not let you down. We believe it is what you give to the people, and the world; and we are just trying to be as good as we can be. Derived from Don’t try to be original. Just try to be good, by Paul Rand quoting Ludwig Mies van der Rohe, our graduating batch of design and media creatives aim to serve our society with humility and honesty.

It’s the first time I’ve been approached to plug someone’s show. I agreed to because I think it’s great that students are putting themselves out there and it sounds like a great theme. I’ve been told that the show will be opened on the 26th by :phunk studio’s Jackson Tan. And on the evening of 28th May, Friday, Joseph Foo from 3nity Design will be speaking on the theme itself.

In Need of A Pioneering Design

Here’s a graphic design project I hope someone will take on in the years to come: A system of design guidelines to brand the public service.

The Singapore Public Service is  a vast and diverse entity containing some 15 Ministries and over 50 organisations. They differ in terms of age, what they do, who they are made up of, and also who they serve. However,  in recent years, the public service  has been championing a “whole-of-government” approach to how it serves the public. To some extent, it has tried to brand itself this way too. Just today, they launched a coffee table book Pioneers Once More, “the first about the Singapore Public Service as a whole”.

pioneersoncemore

Yet, the design of the book cover is disappointing. It is an abstract kueh lapis that doesn’t say much to me. It hides the interesting stories and photos inside, and lacks a stature that you would associate with history books. It looks like one of those diaries you may find at Popular bookstore. I’m guessing the design team faced the problem of who can be the face of the public service? How can we present the public service as one when the reality is that people don’t see it as that?

The final product is an lost opportunity to visually define the public service as one for the first time. So, the issue remains out there for our local designers to take on, and it’ll be interesting to see what solutions exist.