Category: History

A forgotten medium of graphic design in S’pore

Matchboxes were once commonly given out free in restaurants, banks and hotels in Singapore. They were a common item used by smokers, but also an everyday source of heat and light before electricity and gas became widely available here. On these 5.5cm x 3.5cm boxes also contained graphic art of the times, as organisations used them to promote their companies.

I learnt about them recently through local matchbox collector Yeo Hong Eng, who recently gave a talk about his collection at Bedok library. He was also featured in the Straits Times. Yeo has kindly shared these images of his matchboxes with me. If you’re interested to see more of his collection and hear him give a short presentation on the history of these matchboxes, register for his talk at Ang Mo Kio Library on 12 Feb 2011.

D'amigo

Duke-Hotel

HSBC

PrimaTower

PrinceRoomRestaurant

 

A late tribute to Dr Milton Tan

miltontan

 

On 8 November 2010, one of Singapore’s design pioneers, Dr Milton Tan, passed away. While working on a project recently, I got to learn more about the man, his efforts in promoting design through the government’s DesignSingapore Council (Dsg), and most of all, his ideas about design and creativity. This is my humble efforts to share his legacy with more people out there.

I never realised I had actually spoken to Dr Milton Tan until I decided to write this tribute to him last night. I was searching for some e-mail conversations I had with a friend about him when I found an e-mail that Dr Tan wrote to me six years ago. I was then an undergraduate working on a school project evaluating the Renaissance City proposal where for some reason I wrote straight to him — the Executive Director of Dsg — to ask for facts and figures about our arts and the economy. He did reply, and referred me to the right person to write to.

The only problem: it was nine months after I had sent the e-mail.

By then I had already turned to other sources for information, and in a fit of frustration at bureaucracy, I fired back an e-mail pointing out how ridiculous it was that I had to wait so long for a reply. To my surprise, he wrote back and agreed that it was unacceptable for me to receive a reply so late.

On hindsight, I think it’s actually amazing that Dr Tan even bothered to write back after nine months. To do so after so long suggests he genuinely wanted to help in some way. He could have just ignored my e-mail, and quite safely assumed that it had all been forgotten. But he didn’t.

Six years on, our paths crossed again. This time, I read about him in an upcoming article written by his former colleague and friend for The Design Society Journal. It’s a moving tribute about a man who helped lay the foundation for the government’s strategy for design promotion in Singapore in the new millennium. Dr Tan also kept a blog of his thoughts about design and creativity, and even talked about publishing a book. I’m not sure if the book will become a reality now that he has passed.

Here is a selection of some of his writings from his blog that really piqued my mind:

Hopefully, one day, these and more of his writings can be put together in a book to be shared with more. The last thing I have to say is to Dr Tan:

I’m sorry that this tribute came so late, “I agree that it is not acceptable for you to wait.”

Escalating a nation

Singapore’s climb from a Third World country to a First World nation was made easier, thanks to the escalator.

 

Escalator 1

The year 1965 was a revolutionary one for Singaporeans. On August 9, Singapore separated from Malaysia and embarked on its own journey through nationhood. But, a much more quiet revolution happened just seven months earlier. Amidst the opening fanfare of the Orchard Theatre and Jackie’s Bowl along Grange Road, many Singaporeans visited this “supermarket of entertainment”[1], and for the first time in their lives experienced travelling on an escalator.

Some 45 years on since those first-ever escalators were installed in Singapore, it is now almost impossible to imagine going around this city without it. It is a badge of status for a modern city, and Singapore has some 44,000 escalators[2] to help move its people everywhere today – through office buildings, shopping malls, train stations and even parks! Silent and convenient, it is the perfect travel companion through this air-conditioned nation.

THE CITY’S ESCALATION

The rapid adoption of the escalator has stretched the Singapore city –   “expanding like an accordion, up and down at once”[3]. The Orchard Theatre escalator was only 5.18 metres long, but by 1993, Singapore’s longest escalators. in City Hall train station, were twice as long[4]. The Singapore Indoor Stadium once boasted the city’s highest outdoor escalator with a vertical height of 7.15 meters[5]. Today, Orchard Central shopping mall has one three times taller![6] But even that is half the 41-metres escalator inside Bras Brasah MRT station[7].

The escalator has also helped give birth to the shopping mall, the second home of Singaporeans. On it, shoppers can window-shop effortlessly from one level to another, just like how a 1976 advertisement for Far East Shopping Centre proclaimed: “Escalators take you to more than 190 shops on 7 floors – for complete shopping convenience”[8].  In fact, escalators shaped the early shopping malls. Their insides are usually large rectangular atriums that let shoppers survey the entire mall while travelling up and down the stack of escalators on both ends.

Escalator 3

 

Escalator 2

Today, the escalator has even become an attraction. Orchard Point shopping mall shelled out two million dollars in 1992 for Singapore’s first pair of curved escalator just for their “novelty factor”[9]. The latest rage nowadays are outdoor escalators that line the facades of malls like the revamped Wisma Atria and new ones like Illuma[10].

SERVING ESCALATING NEEDS

Despite its ubiquity, escalators are a contradiction in the Singapore city. On the one hand, they are symbols of a developed nation. Travelling on escalators instead of using the staircases is akin to saying we’re already there and the only way is up. But, this is also the mentality the government is always guarding against. Singaporeans must never be too comfortable. Or as a motivational poster found in MRT stations succinctly puts it: “There is no escalator to success, you have to take the stairs.”

But, such exhortations may have come too late. During a 1993 National Healthy Lifestyle campaign, Singaporeans were encouraged to take the stairs instead of the escalators. It never took off. “Taking the escalators has become a natural reaction for many of us,” said a Singaporean. Take the stairs? “Unless there’s no choice, say when the escalators break down.”[11]

Escalator 4

And while we can afford to install escalators, we can hardly enjoy them in our fast-paced city. Escalators at MRT stations travel at a speed of 0.75 metres per second, 1.5 times faster than those in shopping malls[12], but just ride on the escalator in the city stations during rush hour mornings. You’ll hear the office crowd’s collective groans as their precious seconds tick away.

While people were already writing in to the local newspapers in the ‘80s to appeal to Singaporeans to cultivate the habit of keeping to one side so that those in a hurry could pass through on the other side[13], it took another 17 years before SMRT began campaigning commuters to do so[14].

For years, SMRT wanted Singaporeans to use escalators like Singaporeans – safely and efficiently. As its spokesperson explained in immaculate detail in a reply to the newspaper forum, “Each escalator, which has a step-width of one-metre to accommodate two persons standing side by side, can move about 7200 people per hour” [15].  Introducing a keep-right, or -left, rule would slow down movement, as “one side of the escalator will not be utilised fully especially during peak hours”. Plus, it was safer to “stand on the steps of the escalators and hold on to the handrails at all times instead of walking when using the escalators”.

Today, in line with the government’s more liberal view of things, Singaporeans practice the art of “expresscalating”[16] like in major cities around the world such as New York, Taipei and London. No more groupthink and hyper-safe mindsets. Instead, for those brief minutes of an escalator ride, an ideal society exists: regardless of who you are or where you come from, the escalator serves all at a constant speed – and if that’s not fast enough, you have a choice to keep to the right and speed on.

Escalator 5

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  • [1] “Cathay Organisation’s $6mil Entertainment Centre Opens,” The Straits Times, 7 January 1965.
  • [2] “Conference on Sustainable Development – Lifts and Escalators,” Building and Estate Management Alumni, http://www.bema.org.sg/downloads/lift-conf-120907.pdf.
  • [3] John King, “A Matter of Perception: Escalators, Moving Sidewalks and the Motion of Society ” in Up Down Across: Elevators, Escalators and Moving Sidewalks ed. Alisa Goetz (London: Merrell Publishers, 2003).
  • [4] “Escalators in Singapore Are Reaching New Heights,” The Straits Times, 12 October 1993.
  • [5] Seng Jin Lim, “It’s Official: We’re the Lo-O-Ongest!,” The Straits Times, February 14 1995.
  • [6] Magdalen Ng and Shakylla Saifudin Nur, “Escalators Going Outdoors,” The Straits Times, July 19 2009.
  • [7] Suan Chiang Tay, “Track Stars,” The Straits Times, 27 March 2010.
  • [8] “Far East Shopping Centre,” The Straits Times, 24 January 1976.
  • [9] Lim, “It’s Official: We’re the Lo-O-Ongest!.”
  • [10] Ng and Nur, “Escalators Going Outdoors.”
  • [11] Hwee Yng Yeo, “Climbing Stairs for Fitness? Few Want to Do It,” The Straits Times, 6 October 1993.
  • [12] “Escalators in Singapore Are Reaching New Heights.”
  • [13] G. R. Mills, “Let’s All Keep to the Right,” The Straits Times, 1 November 1985.
  • [14] Chin Lian Goh, “Left or Right? Some of Them Get It Right,” The Straits Times, 23 January 2002.
  • [15] Lay Tee Ang, “”Stand to One Side’ Rule Will Slow Movement,” The Straits Times, 8 July 1998.
  • [16] “Express Escalators,” The Straits Times, 10 December 1932.