How Innovative Print Publishing Takes Creativity from Local to Global

Estonian indie publisher Lugemik on its last decade, and why it still takes forever to reply to emails 

When graphic designer Indrek Sirkel first conceived Lugemik, he planned to translate and publish important texts about design and art into Estonian. A decade on, his publishing initiative has become known for the opposite: translating art and design from the Baltic state and bringing it to the rest of the world.

The plan changed when a client of Sirkel, Mari Laanemets, wanted a catalog for a show she was curating but lacked the budget for a traditional publisher. Sirkel, a graduate of the Gerrit Rietveld Academy in Amsterdam, offered to design and publish Life Would Be Easy in 2010. This was quickly followed by several exhibition catalogs with other artists from Estonia, and Lugemik was born, co-founded with Anu Vahtra.

➜ Read the full story in AIGA’s Eye on Design

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