Thinking Beyond the Box

A cardboard box, a poly bag or a padded envelope – these generic pieces of packaging define the ubiquity of e-commerce today. Regardless which online retailer one patronises, it is probably impossible to tell the difference when the package arrives. While e-commerce boasts of designing all sorts of interactions, including predicting customers’ preferences and nudging more purchases, its delivery of an online purchase in real life remains unsophisticated and in need of better design.

➜ Read the full column in CUBES #96 (Jul/Aug/Sep 2019)

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