Tag: People’s Action Party

VOTE FOR ME: Elections Posters in Singapore (2)

In the previous post, I talked about the manifesto posters that the various political parties put up during a General Elections. This time around, I’ll be looking at the posters that feature the candidates. Above are the various poster designs of the People’s Action Party (PAP) in 1972, 1976, 1988 and 1991 respectively. The lack of colour coincides with the period when colour printing wasn’t cheaply available yet. The choice of portraits was also conservative, or maybe even practical, since it is just as likely that these would have used for Identity Cards, or worse, funerals. It was only in the 1997 elections that the candidate photos came in colour, and by 2001, Photoshop also came into the picture.

1972 PAP Lim Kim San

1976 PAP Lim Kim San

1988 PAP LKY

1991 PAP Single

In contrast to these posters of the ruling PAP, the candidate posters of the opposition parties have generally been ‘less designed’, as evident in these posters of the Workers’ Party (WP) (1980), Barisan Sosialis (BS) (1984), Singapore Democratic Party (SDP) (1984), United People’s Front (1988), Democratic Progressive Party (1997) and National Solidarity Party (NSP) (1997). With the exception of NSP’s poster, the other opposition candidates don’t subscribe to the “less is more” attitude of the PAP posters. Instead, they try to squeeze the logo, slogan, party name (in all four languages!), candidate name, and in case you still don’t get it, icon or tagline reminding you to vote for him or her. One might attribute this desire to squeeze as much as they can to the lack of funding to print better posters, but one must also remember that by law, each candidate has a fixed budget for their elections campaign. For the last elections, one could only spend on average, $3 per voter.1980 WP Single

1984 SDP Chiam See Tong

1984 BS Lee Siew Choh

1988 UPF Single

1997 DPP Tan Lead Shake

1997 NSP Christopher Neo

There few exceptions of distinctly designed posters of opposition candidates have come from two controversial ones: SDP’s Chee Soon Juan (1997) and Singapore Democratic Alliance’s Steve Chia (2006 and 2001). For some reason, the latter’s posters reminds me of real estate advertisements. I think it’s the man in a suit with the choice of colours.

1997 SDP Chee Soon Juan

2001 SDA Steve Chia

2006 SDA Steve Chia

A new type of candidate posters had to be designed in 1988 when the Group Representation Constituency (GRC) came about. Suddenly, one candidate had to share the same space with two or more as seen in these posters of the PAP (1988), WP (1997), SDA (2006) and PAP (2001).

1988 PAP GRC


1997 WP GRC

2006 SDA GRC

2001 PAP GRC 1

 

Finally, just a quick look at a quirky category of posters that belong to the independent candidate, a breed that has not existed since the 2001 elections. Their posters reflects how inadequate they are without the resources and machinery of a party.

1984 IND Lee Mun Hung

1984 IND Stanley

1988 IND Harry

1988 IND MG Guru

1991 IND M G Guru

1991 IND Yen 1

2001 IND Tan Kim Chuang

VOTE FOR ME: Elections Posters in Singapore (1)

Here’s a sure sign that the general elections has begun: when elections posters start popping up all over your neighbourhood! Besides rallies and media reports, posters are the most visible form of an election campaign. These traditionally come in three forms, depicting the party’s logo, its manifesto, and the candidate contesting. This is a set from the People’s Action Party (PAP) General Elections campaign in 1980.

1980 PAP1980 PAP Compare 1980 PAP LKY

In the first of this two-part post, I’ll be looking at the manifesto posters of the parties since 1972. It starts from Singapore’s second post-independence election as it is the earliest poster I could find in the National Archive’s POSTERS Database, where I have got all the images from. In this 1972 poster of candidate Lim Kim San, the three elements of party logo, manifesto, and candidate are all rolled into one, but by the next election in 1976, posters came in three separate forms as depicted above.

1976 PAP Lim Kim San

As with most visual culture for the public here, a unique element of election posters here is the use of Singapore’s four official languages. These are 1980 posters from PAP’s “The Right Choice” campaign.

Over the years, the PAP has used various visual forms to express its platform of material progress in its manifesto posters. The 1980 poster depicts its oft-used rhetoric of past versus progress, and so do the posters used in the next two elections of 1984 and 1988.

1980 PAP 1 1980 PAP 2 1980 PAP 3

In 1988, the PAP also took advantage of the official launch of Singapore’s MRT system that year to come up a smart campaign poster.

1988 PAP A1

The PAP’s election posters though the 1990s became more dull under the leadership of Goh Chok Tong.

1991 PAP 0

 

In contrast, posters of opposition party The Workers Party’s seemed to capture the voice of its leader J B Jeyaretnam, the first opposition candidate to break the PAP monopoly in the 1981 by-elections. WP’s slogan of “Power To The People”  was easily translated into a powerful visual rhetoric as first seen in this 1991 poster. However, the photo used seems to be a stock photo of people in a Western country.

1991 WP 1

For the next elections in 1997, WP improved on this poster. The Chinese version with its forceful calligraphy matches memories of WP candidate Tang Liang Hong’s controversial speeches that got him labelled by the PAP candidates as a ‘Chinese Chauvinist’. After the elections, he got sued for defamation and has since fled Singapore.

1997 WP A

1997 WP D

Despite these highly memorable posters, the WP was unable to convince the people to power it into power, garnering only one Parliamentary seat in both elections. Perhaps, this was why it toned down its visual rhetoric in the subsequent elections. Moreover, the rise of Low Thia Khiang to become leader of the WP and the ousting of the fiery J B Jeyaretnam also ushered in a quieter form of politics as seen in these 2001 and 2006 posters.

2001 WP A

2006 WP

The PAP has also adopted a more sophisticated visual language with its manifesto posters in the new millennium. One reason for this change seems to be the availability of technology such as Photoshop and cheap colour printing. As seen in the 2001 poster of Goh Chok Tong and the 2006 poster of current prime minister Lee Hsein Loong, these are clearly creations of the times, and they’ve been crafted to depict the PAP’s belief that the way to govern Singapore is through a strong leadership backed by the support of the people.

2001 PAP B

2006 PAP 0

 

In the next post, I’ll be looking at the posters depicting the party’s logo and their candidates, including some whacky ones from independent candidates!

Singapore Alternatives

dsc_0001How else can Singapore look like today?

This is a question lacking in the Singaporean psyche today. The Peoples’ Action Party’s version of the Singapore success story has been so entrenched as the only possibility that such a question often paralyses us. A nation that was not meant to be yet enjoying such stellar success today is such a amazing tale that we often see no need to revisit the what ifs. Even when we did try to re-imagine our present, we tend to fear a lack of success than imagine other possibilities of success.

Yet, if we look back at our history, there were choices and possibilities that could have led to a very different Singapore today. It was not simply just a choice between a communist or the democratic socialist one today as is so often told.

“Singapore – A Decade of Independence” is one book (left) that gives us a peek into these possibilities. It was published in 1975 by the Alumni International Singapore, an organization representing the old boys of tertiary educational institutions from eleven countries. In it are various essays written by figures such as Robert Yeo, Francis Thomas, Professor S.S. Ratnam and William Lim that propose alternatives to government policies then. These include the criticism on policies to control the growth of the population as well as calls for more support for the arts, raising the standards of the public transport and encouraging citizenship participation in policy-formulation. If anything, it shows that these issues, which are as pertinent today, have been a problem since ten years into our independence.

imageAn interesting point to note was how this book was meant to raise funds for the organisation to built a “Monument to the Early Pioneers” that never came true. All that is left of this effort is a foundation stone (right) that is found in the National Archives today. It was originally located at the waterfront side of Collyer Quay and was relocated to its present location because of road works there.

Another group that proposed an alternative vision of urban Singapore was the Singapore Planning and Urban Research Group (S.P.U.R.) that was set up in 1965 by a group of architects and planners. Its more prominent members include William Lim and Tay Kheng Soon. Its ideas and works can be found in “SPUR 1965-1967” (left), a self-published report and you can still purchase limited copies of it at Select Books. The proposals of this group are a clear alternative to Singapore’s urban renewal strategy that if implemented would have given a very different-looking city. For instance, they made calls for HDB neighbourhoods to have more distinct identities to better foster community-bonding, something that has only been implemented in recent times. Other more radical suggestions included questioning the plan to build distinct areas of work and living. S.P.U.R. pushed for the idea of housing work, living and play all in one mega structure so as to avoid transport congestion issues that we face today. For a sense of these structures, think of mixed-use buildings like People’s Park Complex and Golden Mile. The ability to do all three in one place eliminated the need for travel to a city centre for work and out of it to go home.

These books are but two examples of alternative visions of Singapore. I think the ability to imagine another Singapore is something fundamentally lacking in many of us. This apathy in imagination is probably because Singapore is so well run that it doesn’t need its people. Add to that, the fact that we can export our public sector expertise to other countries like Dubai and China shows how little Singaporeans can factor in the policy-making process. It is important to have alternatives in case things fail, and the seeming lack of it today is probably because Singaporeans have forgotten how to imagine.