Tag: Singapore Culture

Is Design Only For The Rich?

To many people today, something that is “designed” is more expensive and above what the common man can afford. Think about how we refer to “designer jeans” as opposed to just “jeans” — there is something extra on top of the necessary. Such a notion of design has also been expressed by then Prime Minister Lee Kuan Yew during first-ever International Design Forum held here in 1988.

“Good design is more than just pleasing to the eye. A functional, elegant product can be cheaper to produce and sell for a better price, because it is of greater value to users.”

A question here is, what exactly is good design’s “greater value to users”? One value here seems to be “symbolic status”. I was reminded of this during a conversation with a stranger who complained that there is a lot of bad design in Singapore “even though she lives in the good part of town”. (I vaguely remember it as the Orchard/Tanglin area or something to that effect). In other words, this lady was suggesting that “good” design is to be expected for those who can afford it, while “bad” design is more forgivable for those who can’t.

This equation of good design with luxury  is also how many products differentiate themselves not only from one another, but also justifies why they cost so much more than items of similar function but are not “designed”. But is good design exclusive to luxury and should it always be of higher monetary value? While it raise the profession’s economic value, it also makes design exclusive and detached from public life. Perhaps one of the biggest challenge in growing a design industry anywhere is how designers don’t end up just serving those who are willing to pay for it. If not, design will just be a communicator of status and symbol — just pleasing to the eye.

A forgotten medium of graphic design in S’pore

Matchboxes were once commonly given out free in restaurants, banks and hotels in Singapore. They were a common item used by smokers, but also an everyday source of heat and light before electricity and gas became widely available here. On these 5.5cm x 3.5cm boxes also contained graphic art of the times, as organisations used them to promote their companies.

I learnt about them recently through local matchbox collector Yeo Hong Eng, who recently gave a talk about his collection at Bedok library. He was also featured in the Straits Times. Yeo has kindly shared these images of his matchboxes with me. If you’re interested to see more of his collection and hear him give a short presentation on the history of these matchboxes, register for his talk at Ang Mo Kio Library on 12 Feb 2011.

D'amigo

Duke-Hotel

HSBC

PrimaTower

PrinceRoomRestaurant

 

Escalating a nation

Singapore’s climb from a Third World country to a First World nation was made easier, thanks to the escalator.

 

Escalator 1

The year 1965 was a revolutionary one for Singaporeans. On August 9, Singapore separated from Malaysia and embarked on its own journey through nationhood. But, a much more quiet revolution happened just seven months earlier. Amidst the opening fanfare of the Orchard Theatre and Jackie’s Bowl along Grange Road, many Singaporeans visited this “supermarket of entertainment”[1], and for the first time in their lives experienced travelling on an escalator.

Some 45 years on since those first-ever escalators were installed in Singapore, it is now almost impossible to imagine going around this city without it. It is a badge of status for a modern city, and Singapore has some 44,000 escalators[2] to help move its people everywhere today – through office buildings, shopping malls, train stations and even parks! Silent and convenient, it is the perfect travel companion through this air-conditioned nation.

THE CITY’S ESCALATION

The rapid adoption of the escalator has stretched the Singapore city –   “expanding like an accordion, up and down at once”[3]. The Orchard Theatre escalator was only 5.18 metres long, but by 1993, Singapore’s longest escalators. in City Hall train station, were twice as long[4]. The Singapore Indoor Stadium once boasted the city’s highest outdoor escalator with a vertical height of 7.15 meters[5]. Today, Orchard Central shopping mall has one three times taller![6] But even that is half the 41-metres escalator inside Bras Brasah MRT station[7].

The escalator has also helped give birth to the shopping mall, the second home of Singaporeans. On it, shoppers can window-shop effortlessly from one level to another, just like how a 1976 advertisement for Far East Shopping Centre proclaimed: “Escalators take you to more than 190 shops on 7 floors – for complete shopping convenience”[8].  In fact, escalators shaped the early shopping malls. Their insides are usually large rectangular atriums that let shoppers survey the entire mall while travelling up and down the stack of escalators on both ends.

Escalator 3

 

Escalator 2

Today, the escalator has even become an attraction. Orchard Point shopping mall shelled out two million dollars in 1992 for Singapore’s first pair of curved escalator just for their “novelty factor”[9]. The latest rage nowadays are outdoor escalators that line the facades of malls like the revamped Wisma Atria and new ones like Illuma[10].

SERVING ESCALATING NEEDS

Despite its ubiquity, escalators are a contradiction in the Singapore city. On the one hand, they are symbols of a developed nation. Travelling on escalators instead of using the staircases is akin to saying we’re already there and the only way is up. But, this is also the mentality the government is always guarding against. Singaporeans must never be too comfortable. Or as a motivational poster found in MRT stations succinctly puts it: “There is no escalator to success, you have to take the stairs.”

But, such exhortations may have come too late. During a 1993 National Healthy Lifestyle campaign, Singaporeans were encouraged to take the stairs instead of the escalators. It never took off. “Taking the escalators has become a natural reaction for many of us,” said a Singaporean. Take the stairs? “Unless there’s no choice, say when the escalators break down.”[11]

Escalator 4

And while we can afford to install escalators, we can hardly enjoy them in our fast-paced city. Escalators at MRT stations travel at a speed of 0.75 metres per second, 1.5 times faster than those in shopping malls[12], but just ride on the escalator in the city stations during rush hour mornings. You’ll hear the office crowd’s collective groans as their precious seconds tick away.

While people were already writing in to the local newspapers in the ‘80s to appeal to Singaporeans to cultivate the habit of keeping to one side so that those in a hurry could pass through on the other side[13], it took another 17 years before SMRT began campaigning commuters to do so[14].

For years, SMRT wanted Singaporeans to use escalators like Singaporeans – safely and efficiently. As its spokesperson explained in immaculate detail in a reply to the newspaper forum, “Each escalator, which has a step-width of one-metre to accommodate two persons standing side by side, can move about 7200 people per hour” [15].  Introducing a keep-right, or -left, rule would slow down movement, as “one side of the escalator will not be utilised fully especially during peak hours”. Plus, it was safer to “stand on the steps of the escalators and hold on to the handrails at all times instead of walking when using the escalators”.

Today, in line with the government’s more liberal view of things, Singaporeans practice the art of “expresscalating”[16] like in major cities around the world such as New York, Taipei and London. No more groupthink and hyper-safe mindsets. Instead, for those brief minutes of an escalator ride, an ideal society exists: regardless of who you are or where you come from, the escalator serves all at a constant speed – and if that’s not fast enough, you have a choice to keep to the right and speed on.

Escalator 5

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  • [1] “Cathay Organisation’s $6mil Entertainment Centre Opens,” The Straits Times, 7 January 1965.
  • [2] “Conference on Sustainable Development – Lifts and Escalators,” Building and Estate Management Alumni, http://www.bema.org.sg/downloads/lift-conf-120907.pdf.
  • [3] John King, “A Matter of Perception: Escalators, Moving Sidewalks and the Motion of Society ” in Up Down Across: Elevators, Escalators and Moving Sidewalks ed. Alisa Goetz (London: Merrell Publishers, 2003).
  • [4] “Escalators in Singapore Are Reaching New Heights,” The Straits Times, 12 October 1993.
  • [5] Seng Jin Lim, “It’s Official: We’re the Lo-O-Ongest!,” The Straits Times, February 14 1995.
  • [6] Magdalen Ng and Shakylla Saifudin Nur, “Escalators Going Outdoors,” The Straits Times, July 19 2009.
  • [7] Suan Chiang Tay, “Track Stars,” The Straits Times, 27 March 2010.
  • [8] “Far East Shopping Centre,” The Straits Times, 24 January 1976.
  • [9] Lim, “It’s Official: We’re the Lo-O-Ongest!.”
  • [10] Ng and Nur, “Escalators Going Outdoors.”
  • [11] Hwee Yng Yeo, “Climbing Stairs for Fitness? Few Want to Do It,” The Straits Times, 6 October 1993.
  • [12] “Escalators in Singapore Are Reaching New Heights.”
  • [13] G. R. Mills, “Let’s All Keep to the Right,” The Straits Times, 1 November 1985.
  • [14] Chin Lian Goh, “Left or Right? Some of Them Get It Right,” The Straits Times, 23 January 2002.
  • [15] Lay Tee Ang, “”Stand to One Side’ Rule Will Slow Movement,” The Straits Times, 8 July 1998.
  • [16] “Express Escalators,” The Straits Times, 10 December 1932.