Neither East nor West: Rethinking Chinese Design Today

Year of the Snake Greeting Card (2013) by Sandy Choi Associates

Dragons + paper cuttings + calligraphy + an auspicious splash of red = Chinese graphic design? More like a very, very outdated stereotype.

Consider the Chinese zodiac greeting cards by Hong Kong designer Sandy Choi, who’s putting a modern twist on the tradition of representing each year with an animal. The card for this year—the year of the sheep—bleats “BAA BAA BAA BAA,” while the year of the dragon in 2012 has a greeting printed white-on-white—a clever allusion to the mythical animal.

Read the rest at AIGA’s Eye on Design

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