Tag: Digital Design

Welcome To A Brand’s New World

Our everyday lives are increasingly intertwined with the digital. But are brands succeeding at welcoming customers to their virtual spaces? Some are forging enticing new pathways, writes regular columnist Justin Zhuang

Flame wars, social media envy and fake news are just some examples of how the online world can incite emotions – often by design. Interactions that encourage snap judgements and the ease of them going viral has resulted in highly emotive spaces that are often polarising too. The digital revolution has not only disrupted how we interact as individuals but also with brands. On the one hand, brands can have deeper and more meaningful conversations with their customers. But they also have to be on their toes. A single angry customer rant or a misstep by a brand can be amplified quickly and often disproportionately, if not dealt with correctly.

➜ Read the full column in CUBES #99 — Emotive Spaces