Zinegapore is the Hilarious, Anti-travel Guide to Singapore’s Creative Scene

Order, efficiency, and cleanliness are probably not the first things most creatives look for in their ideal place to live. So when Singapore advertising and design agency Kinetic dreamt up a guide to introduce their country to the world, they went a little crazy.

Ultimately, they came up with Zinegapore, a zany alternative take on how Singapore’s corporate-like efficiency overshadows a burgeoning creative industry that has emerged over the last decade or so.

Eschewing conventional travel guides that simply list attractions, Kinetic’s free iPad-only guide offers a highly irreverent, yet refreshingly honest guide to everyday life in Singapore. Images of banks in this international finance capital are presented (literally) as “Places of Interest.” Singaporeans’ love for acronyms are expressed in a word search puzzle, and the city’s reputation for cleanliness is turned into a game of spotting the sheer number of trash bins on its streets.

Read the rest at AIGA’s Eye on Design

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