The Dramatic Ways Having Kids Can Change Your Design Practice

When the founders of Pupilpeople became parents two years ago, the graphic designers struggled to find quality toys for their baby boy. Disappointed with gimmicky, plasticky gadgets, unsafe and overly-instructive playthings, Sean Kelvin Khoo and Nicole Ong designed their own toys for little Elias instead.

This gave birth to OddBlocks, a set of eight cubes that each unpack into three curious objects. An off-kilter semi-circle, an asymmetrical rectangle and a trapezoid with a chewed-off top are just some of the 24 odd-shaped toys created to help children build from their imagination and discover new shapes and forms.

Read the full story in AIGA’s Eye on Design

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