Even as traditional food businesses keep up with the times, they must keep their “soul” while showing empathy towards their customers, says Larry Peh.
When Tong Heng approached him to rebrand their over eight-decades-old business, Larry Peh knew it would be a fine balancing act. The Cantonese pastry shop in Chinatown is well-known amongst older Singaporeans for its diamond-shaped egg tarts. But its new generation owner, Ana Fong, also wanted to attract a younger audience so the business would continue thriving.
“The question for these brands is: ‘How do we change ourselves without alienating the older fans?’,” says Larry. “Yet, we also want younger audiences to look at them and say, ‘Sounds interesting. I want to try it out.’.”
Just hours after news broke about a cyberattack on the healthcare group SingHealth, a fake SMS was apparently sent out to people to trick them that personal data and medical records had been compromised. Can you tell the difference?
At a glance, I thought the message on the right was fake — turns out I was wrong! I’m sure I am not the only one. The image on the left is actually designed with consideration as the main points of the message are broken down into bullet points. With exclamation point icons, no less! Such a professional touch is what we typically “authenticity” and “corporations”.
But are such assumptions relevant in an age where information often needs to be quickly distributed, often on a variety of screen types and platforms? In the case of this SingHealth example, one can imagine how the problem is regarded as an engineering problem instead of a communication issue — a kind of thinking that dominates public service culture. Thus, sending the message took precedence, most likely without consulting any kind of designer or media personnel (i.e. “Just type a message and send lah!). Perhaps, technological considerations trumped whatever design considerations too.
We can go on and on about how graphic design is important in communicating such public messages, but what intrigues me more is the assumptions we hold about how “truth” looks like today. I’m reminded of a Radiolab episode, “The Ceremony“, which documents the launch of a new cryptocurrency, Zcash. As you’ll see in the explainer video, to create “trust” in this new currency, a group of scientists participate in ceremony that was broadcast live to initiate its birth.
Clearly, Zcash has put in a lot of effort to “visualise” trust. But is this enough in a post-truth era where we so easily brandish “fake news” on everything we choose not to believe?
Trust and truth are concepts that need to be “created” — just as “facts” need to be proved and discovered. I’m curious what are the ways of “designing” truth and trust today. What is the role of design in making us believe?
First started inside the Chinese Division of HASS, the Chinese literary society TrendLit has in a few years established itself as a contemporary champion of Chinese writing in Singapore. Founder Andy Ang and current editor Ang Jin Yong share their journey in breathing new life into language that many Singaporeans have come to regard as traditional, and how they have made new connections and convergences amidst the renewed interest in SingLit today.